80/20 Sales and Marketing by Perry Marshall (Author), Richard Koch (Foreword)
Guided by renowned marketing consultant and best-selling author Perry Marshall, sales and marketing professionals can save 80% of their time and money by focusing on the most productive 20% of their market. Using the powerful 80/20 rule, and extending it with concepts like 80/202 and 80/203, you can achieve 10X to even 100X greater success.
With the included 80/20 software tool, you will:
- Eliminate Time Wasters: Cut out activities that don’t contribute to your bottom line.
- Target Hyper-Responsive Buyers: Focus your advertising efforts on buyers who are ready to purchase, avoiding those who aren't serious.
- Boost Search Engine Rankings: Learn strategies to improve your visibility on search engines.
- Stand Out from Competitors: Differentiate your brand and build a strong reputation in your market.