Product details
- Publisher: Entrepreneur Press; Illustrated edition (13 August 2013)
- Language : English
- Country of Origin : United Kingdom
- Best Sellers Rank: #12,262 in Books
About the Author
![80/20 Sales and Marketing by Perry Marshall (Author), Richard Koch (Foreword)](https://codexi.store/wp-content/uploads/2024/05/lk8arakasmsq9p3ptfj01v5g5l._SY600_.jpg)
Perry Marshall
Perry Marshall stands out as one of the world’s top-tier business strategists, commanding high fees for his expertise. His reputation is solid, with glowing endorsements from prestigious publications like FORBES and INC Magazine.
At a notable event hosted by London’s Royal Society, he introduced a groundbreaking initiative: the Evolution 2.0 Prize, valued at a staggering $10 million. This ambitious challenge boasts a panel of judges hailing from esteemed institutions such as Harvard, Oxford, and MIT. Marshall himself, with a background in science, is determined to unravel the foremost mysteries of Artificial Intelligence and the very essence of life.
Marshall’s innovative reinterpretation of the Pareto Principle has earned recognition, even finding its way into the esteemed pages of the Harvard Business Review. Furthermore, his 80/20 Curve has been adopted as a productivity tool by none other than NASA’s Jet Propulsion Labs.
His influence extends into the realm of digital marketing, where his book on Google laid the groundwork for what has become a colossal $100 billion industry: Pay Per Click advertising. Marketing luminary Dan Kennedy holds Marshall in high regard, emphasizing his integrity in an industry often fraught with deception.
With a degree in Electrical Engineering under his belt, Perry Marshall resides in Chicago with his family, continuing to make waves in both the business and scientific communities.
Discover the Power of 80/20 Sales and Marketing with Perry Marshall
Guided by renowned marketing consultant and best-selling author Perry Marshall, sales and marketing professionals can save 80% of their time and money by focusing on the most productive 20% of their market. Using the powerful 80/20 rule, and extending it with concepts like 80/202 and 80/203, you can achieve 10X to even 100X greater success.
With the included 80/20 software tool, you will:
- Eliminate Time Wasters: Cut out activities that don’t contribute to your bottom line.
- Target Hyper-Responsive Buyers: Focus your advertising efforts on buyers who are ready to purchase, avoiding those who aren’t serious.
- Boost Search Engine Rankings: Learn strategies to improve your visibility on search engines.
- Stand Out from Competitors: Differentiate your brand and build a strong reputation in your market.
This tool also reveals how much money you might be leaving on the table and how to reclaim it. You’ll identify untapped markets, high-profit opportunities, and areas for incremental improvements, ultimately saving time and increasing profit potential.
Supported by Perry Marshall’s online tools, such as The 80/20 Power Curve to identify hidden money, and the Marketing DNA Test to pinpoint your natural selling strengths, this guide is a game-changer for both seasoned marketers and newcomers.
Key Benefits:
- Save Time and Money: Focus on the most lucrative parts of your market.
- Increase Profits: Uncover high-profit opportunities and maximize your earnings.
- Gain Insights: Use powerful tools to understand where you’re leaving money on the table.
- Enhance Your Marketing: Improve your advertising strategies and stand out in the marketplace.
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